For all the Mars Bars Campaigners looking for a form letter…
I’m writing today to urge you to reconsider your recent decision to cancel the best show on television, VERONICA MARS. Please give VERONICA MARS another chance!
On its way to the CW offices in Los Angeles, is a major shipment of fan support. At first, we just wanted to send MARS Candy Bars. But within two days, we had bought out the entire U.S. supply of those! So, we substituted Snickers Almond bars, made by the MARS Company, to make up the difference– we’re sure you’ll get the point, regardless. Then, to top it off, we sent marshmallows, because “Veronica Mars, she’s a marshmallow” and we want S’more. All together, the shipment holds 7,000-plus candy bars and over 500 pounds of marshmallows– totaling more than 1300 pounds of fan support! All organized and put together in less than one week!
Why all the gifts? We want to convince you to give VERONICA MARS another chance. As you know, the show has one of the most dedicated fanbases in television today, and it has won a heap of critical praise.
Now, we understand that the ratings for VERONICA MARS have not been what you would like them to be. We also understand that, after three seasons, you may have lost hope that the show could catch on with a wider audience. But here are a few reasons we believe that VERONICA MARS is most definitely worth saving.
First, this campaign has the potential, like the Jericho nuts effort, to bring a huge round of publicity to VERONICA MARS. The nuts campaign has millions of people who never watched the show trying to find out what the fuss is about, and you know the same thing could happen for VERONICA MARS! Think of all the publicity a successful campaign would generate, and the buzz it would create for the show. As supporters, we’re ready to triple our efforts to get the word out about the show– to find new fans and build a much larger audience. We pledge to work with you to make sure that this program sees the success it so richly deserves. We particularly believe that VERONICA MARS has great potential to be a cross-platform hit; its a perfect show to market for online viewing opportunities. Bottom line: We promise you, with one more chance, we’ll do our part!
Also, we all know that Kristen Bell’s celebrity status is rapidly rising. She’s set to star in the Judd Apatow-produced “Forgetting Sarah Marshall” and “Fanboys.” These films will likely increase her profile with mainstream audiences considerably. The promotion of those films will no doubt mention VERONICA MARS. It is worth waiting to see Kristen develop into a major movie star– which will no doubt draw huge numbers of new viewers to VERONICA MARS.
So, yes, we believe it is a worthwhile business decision to save VERONICA MARS. But we also believe, most importantly, that the show is worth saving because its truly great television. It is one of the best written and best acted programs a viewer could ask for, and there should be a place for it on your network’s schedule. In this age of sleazy reality programming, inane soap operas, and gore-driven mediocre procedurals… can’t we find a place for a show that stands for something different, something better? The examples of such television are few and far between, and we can’t afford to lose them. VERONICA MARS is a show worth saving because it is something The CW can proudly point to and say “We believe in quality television– in the ability of this medium to tell great stories and entertain people in a truly positive way.”
We are respectful of the difficult decisions you are forced to make. But we believe this is one case where the show is, beyond any doubt, worth saving. And again, we are ready and willing to work with you to make sure you won’t regret giving this show another chance.
Please, for its many fans (and the fans it will soon acquire), SAVE VERONICA MARS.
The Fans of Television’s best show, VERONICA MARS