Blogcritics has a great interview with VERONICA MARS creator Rob Thomas, filling in many details on the cancellation, the FBI pitch, his thoughts on the Mars bars campaign, and more…
For VERONICA MARS fans, this one is an absolute MUST-READ!
On his new job at Miss/Guided:
Is that official? With Miss/Guided?
Yeah, it’s official, sort of. There’s one little deal point that everyone involved believes is going to work out so it’s official. Believe me, I’ve been doing Miss/Guided stuff every day this week, so I hope I have a job or I’ve been doing a lot of free work right now. But I think it’s going to happen.
On the campaign, the comic, and a VERONICA MARS movie:
Is there any truth to the rumours of a movie to wrap things up, or is that in the past now too?
No, that’s not in the past. I have read recently that Veronica Mars fans have been sending Mars Bars, and I don’t want to dampen their enthusiasm, but I have to say, it’s not going to happen. Veronica Mars the TV series is gone. Unfortunately. Lord knows I would have loved for it to keep going. I did meet with DC Comics last week to talk about continuing Veronica Mars as a comic book, and I have some aspirations to write a feature script about Veronica. But the show is a thing of the past now.
On the Veronica Mars FBI pitch:
You had three seasons and you hoped for more obviously. Was the FBI scenario your creative decision, or was it a response to the network’s pressures?
We could see the writing on the wall. We started to feel pretty certain that we would not be back in our current form. Dawn (Ostroff, president of The CW) had talked to me about doing a first year cop show, aside from Veronica Mars, so I came back and said, how about we put Veronica into a first year cop show. By “first year cop” I mean surrounded by other rookie cops. It was our Hail Mary pass to try to get another season or two out of the show. When we went in and pitched it to them, Dawn loved it. The Hollywood Reporter even reported “Veronica Mars back on the air, nearing a season four.” The impression I got was someone, probably Les Moonves (president of CBS, the C of The CW), just said “are you kidding, we’ve given this show three seasons,” and killed it. We went from dead to back on the air to dead again very quickly. Our Hail Mary pass came very close to working but didn’t quite get past all the filters it needed to.
More on the campaign and behind the scenes stuff:
I think the Jericho peanut campaign that worked inspired the Mars Bars campaign, and will probably inspire a lot more save our show campaigns now.
Honestly, it makes me sad. It makes me sad because I so appreciate the people who are doing it and I also know the Mars Bars campaign needed to happen a month earlier if it was going to have any impact at this point. [Sighs.] There’s a part of me that feels this whole June 15 deadline that “we’re going to give Kristen (Bell) and Rob to continue on” is a way to deflect from the fact that they cancelled us.
I don’t want to say it’s disingenuous because I think Dawn would love to do something with Kristin and myself on that network, but at the same time, it will make me look like the bad guy. Because they’re not offering us much of a deal to do something new, but suddenly they can say to the press that they offered Rob the chance to continue on and he turned it down. Which isn’t exactly the truth. The truth is they wanted me to write an FBI pilot with no guarantee behind it of episodes. Meanwhile I’m being offered real money to run a show that is on the air backed up by a development deal, a deal that Warner Brothers (the W of The CW) is not offering.
And people within the business said that Les Moonves was not enthusiastic about putting a new Veronica Mars on the air. So it was asking me to turn down a lot for a very, very outside shot of getting Veronica Mars back on the air.
In a way, a clean “they’re cancelled” would have been less painful. I mean, less painful for me and less painful for the fans, I think.
Any glimmer of hope here? A bit, but not much. From the sound of it, Rob isn’t fully, OFFICIALLY signed to Miss/Guided, so he COULD come back.
The reveal about CW asking for Rob to pitch the new FBI show is interesting. Fans will no doubt debate whether or not he should have developed the pilot script for free or not. It sounds like it wasn’t a very good situation, but others will likely argue it could have worked.
Bottom line, VMers still shouldn’t give up until after Friday. And even then, it sounds almost certain that VERONICA MARS stories will continue on somewhere, in some form.